Wednesday, February 25, 2015

Emoji, came the turning point “politically correct”: the “smilies” become … – The Messenger

Turn politically correct for emoji Apple. After passing under the barrage of those who had accused her of not consider minorities, the Cupertino company has partnered with the Unicode Consortium, the nonprofit organization that deals with the standardization of digital typefaces, to release a new set of characters.
New emoji will be available in the coming weeks with updated versions of iOS 8.3 and OS X Yosemite 10.10.3. Among the new icons there will be different characters with six different shades of skin and in the “Places and Travel” will present the flags of 32 countries, against the current 10. Space for the families of the same sex formed by two mothers or two fathers with one or two children.

The options on skin color will be accessible by the same mechanism used to insert a special character in a text or an accented letter: just hold your finger on an icon and you will see a pop-up menu , thus giving the user the ability to choose between six different skin color based on the color values ​​of the scale dermatological Fitzpatrick.

Currently, the font list contains dozens of faces of people who are exclusively white. Among these, only two symbols seem to be Asian, and no one has the color of dark skin. Last year, Apple after public criticism and a series of petitions, had publicly acknowledged that the emoji would have to take account of different cultures. And so, after a year, the house of Cupertino has maintained the commitment, embracing the increasingly profitable Indian and Chinese markets.

Of course, like any self-respecting launch, the announcement has already aroused the first controversy: for example, the yellow tone (which recalls the skin tones of the Simpsons) has already been criticized by some and was regarded as racist.
             
             
                         
         

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