Rome – The European Parliament seems willing to ask for the separation of Google in at least two parts. That of the EU Parliament, content still only in a draft resolution, it seems a bold plan to be able to control the big company ITC and public intervention would certainly difficult to digest for a company in stars and stripes, plus a business characterized by ‘aterritoriality.
In any case, the European Parliament looks set to continue, putting pressure on the Commission as the armed wing of antitrust in the Old Continent: own rules of competition would be the pin with which to leverage Google. Possible separation between the activities of the search itself and the lucrative advertising business: in this way, at least in theory, the strategy of the two entities should be separate and independent.
The last European elections have seen growing extremist forces and opposition in Europe, with only the Italian Democratic Party to hold the ranks of moderates and gather around him the representatives of the German and French governments that have registered a sharp decline instead: even in this context should be read the intention of the institutions of Brussels against Google. This would give a move straordinaia, through which the European Parliament would like to achieve the creation of “a package of different search engines” at national level, which guarantees the right competitiveness compared to the monopolistic magnitude of cross-border service currently offered by Mountain View. According to what we read in the draft (which is not directly appoints Google) Parliament report, moreover, “the online market research is particularly important to ensure competition in the digital market.”
On the other hand both the Commission, with the newly elected Commissioner Günther Oettinger digital, both individual national governments are looking at ways to tax effectively pù Mountain View and the word Googletax is becoming a real mantra around the old continent.Claudio Tamburrino
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