On many occasions we discussed the Net Neutrality or Net Neutrality , a principle that wants to make the Internet a place open to all that can not be restricted from the outside, offering each user the ability to navigate in complete freedom . This principle, however, continues to be threatened by a number of factors, such as the recent proposals of telecom giants pushing to have a two-speed network with certain privileges. Well, this time, according to rumors, the danger could come from Italy.
Among the various proposals made in Italy, one that makes more headlines is that related to the ability to give providers the ability to restrict, block, alter or degrade the connectivity to certain services, content or applications.
In fact, European Digital Rights in recent days has leaked a document from the Italian Presidency which states that the main objective is to take measures that do not hinder innovation with rules obsolete, but the proposals, it seems, would risk instead of eliminating the very definition of net neutrality.
Following is proposed to postpone the date from which the course to give new roaming rules (equating Community to national roaming) and assumed a new exploratory mandate to re-discuss these issues further. We’ll see how it develops further the delicate affair.
Reverse for the tablet market . After 2013′s incredible growth, over 50% according to data from IDC, this year the products in tablet form, with or without a keyboard combination, will be limited to an increase of 7% or so (according to IDC), but to worry is especially the outlook for 2015: the research firm TrendForce provides even a decrease of 3.5% in sales on a global scale. One of the main problems is innovation, that manufacturers struggle to achieve stumbling into a non profitable homogeneity. Another motivation is undoubtedly the life cycle of the tablet that is much longer than the common smartphone. With cell phones that do not normally exceed 12-24 months, the tablet, however, are renewed every 3-4 years.
Even Apple, with the iPad, the market leader, has suffered this decline and along with the other manufacturers will surely find countermeasures to make up for this loss. We’ll see if the different companies will be able to develop innovative tablet that still manage to bring the enthusiasm of the early days.
After a discreet flourishing period is a time of crisis for the tablet market which provides a drop in sales of up to 3.5% next year.
The warning comes from a study conducted by TrendForce, that would have quantified a net loss in sales of the tablet in the year 2015, according to which the latter should not exceed 185.6 million units, either because of a flashback to the notebook and to the increase of competition caused by phablet and Chromebook.
The Tablet market, beaming after a 2013 that was + 52%, we have moved to a measly +7 % in 2014, leaving disappointed that the builders. for their part, have the “guilt” of having proposed tablet hardly innovative and productive. While the tablet was created to replace the notebook, you have to admit that certainly has not made much progress in the past, indeed, precisely the latter have reinvented proposing advanced solutions such as convertible or exceptional ultrabook. Those who had pointed to the tablet to replace laptops, are due to retrace their steps. Not to mention the life cycle of a tablet that is around 4 years against the smartphone that is definitely renewed more often (12-24 months).
Even Apple, iPad, leader market, has suffered this decline and along with the other manufacturers will surely find countermeasures to make up for this loss. We’ll see if the different companies will be able to develop innovative tablet that still manage to bring the enthusiasm of the early days.
Michele Checola
International wholesaler, lover of technology in all its forms are always looking for new updates and new features. I always look for new and I love to dream in the near future as the technology changes the life of every day.
Similar articles Market tablet down, one every four years!
ITALY remedy the criticism of Ministers of the European Union on the ambiguous definition of Net neutrality proposal, Undersecretary Giacomelli reaffirms the value of the Internet as a universal service. Net position of the European Parliament that the traffic on the Net can not be discriminated against.
“The adequate access to the network is a basic human right”, “Net neutrality is our primary value”, “Who Europe can not promote an idea of the network as a universal service? ” These three statements of the Secretary of State Antonello Giacomelli, to define the position of Italy within the European Council in Brussels telecommunications. Three statements in the tip of foil remedied for some criticism in recent days on the weakness of the Italian Presidency of the European Union in promoting the idea of a network free, open and neutral. But it is precisely the political position of Italy and not a binding resolution or an indication of legislative for which we expect a rather complicated diplomatic work involving the Council, the Commission and the European Parliament since December. THE DECLARATION OF THE ITALIAN GOVERNMENT (Pdf)
The diversity of positions among the EU Telecom Ministers is remarkable and not just about the neutrality of the network and the affirmation of the principle that in no case can be filtered, slow down or block access to the Internet and its services. Differences emerged also affect the decision on roaming charges, ie the cost of communications data and voice of European citizens when they cross borders: there is no agreement on the fair use , that is, up to what threshold consumption can be applied across borders rates of their national manager. Why the decision to eliminate roaming slitterrà 2015 after the observations of European Regulators for Electronic Communications, the Berec.
At the heart of mediation remains so the Italian text of 21 November which had aroused much controversy for the ambiguity of the definition of neutrality suggested by Italy. Therefore, the concerns remain, as they were in many to expect a stronger stance of the Italian Presidency as it did in France with his secretary of state, Axelle Lemaire: “France wishes to insert the principle of net neutrality in European legislation We must ensure that access to the internet is neutral, open and transparent ”.
To give manforte in this position also yesterday spoke to the European Parliament, with a vote by a large majority on the protective measures consumer digital market has stressed the importance that “all Internet traffic is treated on an equal footing, without discrimination, restriction or interference, regardless of the sender, receiver, type, content, application or device.” A resolution that gives the second ‘expert Emilio De Capitani, a strong indication politics at the same President Juncker “not only on the net-neutrality, but also on other issues such as copyright, data protection, network security and competition from search engines.” Needless to say, a position determined as the European Union in the field of digital single market will make it more credible on the issue of reform of the governance of the global Internet as advocated yesterday by the EU Council.
Disgruntled 800 mobile operators association GSMA asking not to be penalized by excessive regulation in favor of the Internet company to invest in digital infrastructure. Sergio Boccadutri, the Parliamentary pd which launched the proposal of Wifi mandatory for merchants is however optimistic: “Lacking a final summary Giacomelli did well to clarify that the purpose of any intervention are the citizens of the Union. Better to start from here to accept a compromise on the calibrated balance of power between the telco and Over the Top. “
Giacomelli confirms it and says:” The aim of our action is the citizens “,” Network access is a right of the person. ” But if it is such, why talk about “adequate access” causing many doubts? “The definition of adequate access I used refers to the decision, taken at an EU agenda in 2020, to guarantee 30 megabits to all 100 50% of the population.”
The Secretary will meet Rome Vice President Andrus Ansip, delegate to the digital single market, next Monday, to officially link up with the new commission but in fact to smooth out the differences that emerged in recent days, tune in on the issues of net neutrality and roaming and accelerate the road map. If they are roses bloom: next year will be re-discussed the Universal Service Directive and may be the right time for Italy to take a stand clearly on net neutrality. Giacomelli does not say, but is convinced.
Generosa initiative put forth by the BlackBerry in the US and Canada. From December 13 anyone will buy the new BlackBerry Passport from the official website of the company or on Amazon, will be supervalutare your iPhone used up to $ 550 . It starts from $ 90 for the iPhone 4S to $ 400 for the new iPhone 6, $ 150 will instead base the discount to be added.
BlackBerry tip then to regain market share important trying to resume their former business users , for some time past the ranks of Apple. Despite the fact market share reduced to 1% , the company of black blackberry is working for some time to get back to being Competiva winking also to emerging countries with models low cost such as Z3.
In conclusion, remember that Passport is the latest smartphone arrived home BlackBerry : particular display square 4.5 inch, Snapdragon CPU 801, the BlackBerry OS 10.3 and lots of other goodies exclusive to discover inside the Our Videorecensione to follow:
If the industry was based on the quality of the efforts that a company makes to try to grow there is no doubt that BlackBerry would be among the first in the world. Now, if these efforts are truly effective is a completely different story. Since a couple of years now, ever since it started the decline of the Canadian company, Blackberry had to need to be more creative things to diversify from competitors and try to regain customers lost, with the ‘other’ competitors in the mobile industry that are Google and Apple. With this in mind, the BlackBerry has introduced a program that intends to use to convince iPhone users to buy a new Blackberry, the current flagship model, the Blackberry Passport.
The program requires that users who want to pass from their iPhone 4S, 5c, 5s and 6 to a Blackberry can get up to $ 550 with the purchase of a BlackBerry Passport – if confirmed the bonus, BB makes payment of the bonus via a card Visa prepaid. The offer, which is available only in the United States and Canada, will be valid from December 1 to February 13 next year, and is a good choice for those interested in that mark and return to a device with a physical keyboard. For comparison, the retail chain Best Buy, for example, pays about $ 460 for an iPhone 6 with 128 GB of storage space still in good condition.
Passport drives productivity with a touch of the form 4.5-inch square that maximizes space to allow users to read 60 characters per line, while the typical devices only touch in portrait orientation display only 40 characters. If to this is added a new keyboard with touch capabilities, you are able to perform more actions on your smartphone, without feeling the need to use the PC or tablet to read and write emails, view maps, surf the Web or edit documents.
Blackberry Passport has a 4.5-inch LCD display with a resolution of 1440×1440 pixels and protection Gorilla Glass 3. The phone is powered by chipset Qualcomm Snapdragon 800 with a quad-core processor at 2.2 GHz and 3GB of RAM. The handset has 32GB of onboard memory, expandable via further cards microSD . The rear camera is 13 megapixel with OIS, while the front camera has 2-megapixel resolution. For connectivity there is support for LTE , HSPA +, Wi-Fi 802.11ac, Bluetooth 4.0, GPS and NFC. To feed the whole battery wide from well 3450 mAh . The size of the Passport are 128 x 90.3 x 9.3 mm , for a weight of 194.4 grams. Finally, the Passport has support for all options including LTE connectivity, and runs the operating system BlackBerry OS 10.3 .
Passport is built with quality materials and robust, as, for example, the Corning Gorilla Glass 3 for the display and forged steel for added strength. The new keyboard QWERTY BlackBerry Passport is at least four times more accurate than seen on virtual keyboards of BlackBerry 10 – the error rate is on average less than 74% – so there are fewer typos .
BlackBerry Passport remains in the meantime available in Italy to the operators and authorized dealers at the recommended price of € 649, including taxes.
Here comes from the United States a study at Northwestern University in Evanston, developed on the technology of blue-ray, which is the one used to invited to enjoy movies in high definition.
According to the study, however, published in Nature Communications reveals that the technology of the production of Blu-ray , or to contain a disc in a huge amount of data useful to view HD movies at 1080p, you might want to store a huge amount of light .
The production system disk Blu-ray seem to be very effective in the absorption of sunlight, just the disks were used in the development of a solar cell that, in a completely random, showed the superior characteristics in the absorption of sunlight.
By the way since the blue-ray nowadays are intended for mass distribution at low cost, could be a further advantage in the development of solar cells to collect sunlight and therefore be used for the production of clean energy .
Now, therefore, after having enjoyed a movie in blue- ray we could go on the roof to put another brick to our solar cell.
According to a new study published in Nature Communications, and taken from the Washington Post , as recorded on Blu-ray could be exploited in the design of solar panels , with the certainty of having a greater absorption of sunlight.
Blu-ray owe their great ability to store information to the structure composed of tiny incisions in the surface – small ‘stores’ that store data , for example, information of a film. It turns out that the grooves nanoscopic can make solar panels more efficient, increasing the absorption of the material of the sunlight.
Researchers at Northwestern University have come to this conclusion by testing movies and television shows of various kinds engraved on Blu-ray disc, using them as a model for a solar cell polymer. E ‘was later discovered that the sequences of binary code of 0s and 1s of a blu-ray disc, integrated to store information, damage to solar cells optimum consistency on the surface to facilitate the absorption across the spectrum of sunlight.
bly-ray discs contain a greater density of data than DVDs and CDs, and thanks to this scheme ‘almost causal’, once transferred onto the surface of the solar cells, improves the yield and absorption of light. The disc type does not seem to matter, but the researchers used the modeli ‘Police Story 3: Super Cop’. The important thing is that the Blu-ray on which was printed a video absorbed more rays of sunlight than disks had not been used yet virgins.
In addition to the advantage of having a greater absorption of light, the fact that the Blu-ray disc can be used as cells of photovoltaic panels is a also economic advantage : blu-ray technology is suited to mass production, cheap, and then the new cells may be an effective way to create photovoltaic systems at low cost.
The city of the future will be built under the sea
The Japanese company Shimizu Corp presented the project “Ocean Spiral ‘, an urban center ready to accommodate up to 5,000 people by extracting energy from the ocean floor it needs
A city buried under a lake in southern China
11/26/2014
Other than colonies in space, the homes of the future will be into the abyss. This is what promises the Japanese company Shimizu Corp, who presented the project “Ocean Spiral”, a city on the water ready to accommodate up to 5,000 people. The structure includes a floating ball located above the sea surface (and is intended to accommodate apartments, offices and hotels), a series of smaller spheres and a spiral path 15 km long has come up to 4,000 meters below the sea surface. And, according to the project, through this spiral, the modern Atlantis will be able to extract from the sea floor of the energy it needs. The electricity generators placed along the spiral fact produce energy by exploiting the differences in water temperature, while some micro-organisms could be used to transform carbon dioxide into methane. According to the company, to carry out the project will serve about 3 trillion yen ($ 25 billion). The technology needed to build the structure could be ready in 15 years already. Shimizu is not new to ambitious initiatives; in the past has presented plans for a lunar base, a hotel in space and a floating city.
Rome – The European Parliament seems willing to ask for the separation of Google in at least two parts. That of the EU Parliament, content still only in a draft resolution, it seems a bold plan to be able to control the big company ITC and public intervention would certainly difficult to digest for a company in stars and stripes, plus a business characterized by ‘aterritoriality.
In any case, the European Parliament looks set to continue, putting pressure on the Commission as the armed wing of antitrust in the Old Continent: own rules of competition would be the pin with which to leverage Google. Possible separation between the activities of the search itself and the lucrative advertising business: in this way, at least in theory, the strategy of the two entities should be separate and independent.
The last European elections have seen growing extremist forces and opposition in Europe, with only the Italian Democratic Party to hold the ranks of moderates and gather around him the representatives of the German and French governments that have registered a sharp decline instead: even in this context should be read the intention of the institutions of Brussels against Google. This would give a move straordinaia, through which the European Parliament would like to achieve the creation of “a package of different search engines” at national level, which guarantees the right competitiveness compared to the monopolistic magnitude of cross-border service currently offered by Mountain View. According to what we read in the draft (which is not directly appoints Google) Parliament report, moreover, “the online market research is particularly important to ensure competition in the digital market.”
On the other hand both the Commission, with the newly elected Commissioner Günther Oettinger digital, both individual national governments are looking at ways to tax effectively pù Mountain View and the word Googletax is becoming a real mantra around the old continent.
Baikonur (Kazakhstan) – Samantha Cristoforetti started: the first Italian astronaut in six hours to reach the International Space Station, where it will remain for six months. It took off from Baikonur, Kazakhstan, with a Soyuz rocket shortly after 22 hours Italian. The docking to the ISS is scheduled for 3:53. The launch went perfectly, and after a few minutes the spacecraft went into orbit, opening the solar panels and antennas. It began like Futura, the mission of the European Space Agency (ESA), the second long-term ( six months), the Italian Space Agency. The first was carried into orbit Luca Parmitano.
Along with Cristoforetti were aboard the Soyuz Commander, Russian Anton Shkaplerov, sitting in the middle seat. To his left and right Cristoforetti the American Terry Virts. The three will return to Earth in May 2015. The ‘shuttle’ took off at 22.01 from the Russian Cosmodrome in Baikonur, Kazakhstan.
Born in Milan, but from Trento and raised in Male (where for the launch was set up a giant screen), Samantha is 34 years old. Military pilot, Air Force captain and engineer, the Italian astronaut will contribute to the performance of all tasks of research, testing and operational maintenance of the space laboratory.
In this mission, the ‘ Italy is the protagonist. Are ten Italian research undertaken.
1) The experiment ‘Drai Brain’, coordinated by the doctor Paolo Zamboni, the Center for Vascular Diseases of the University of Ferrara: must verify the hypothesis that one of the causes of multiple sclerosis may be the narrowing of blood vessels of the head and neck.
2) Wearable monitoring: a shirt equipped with sensors that can measure heart rhythm and breathing during sleep, and portable electronics unit to collect the data.
3 ) The long-awaited machine espresso will want to April, but poterebbe perhaps be the occasion to celebrate the birthday of Samantha Cristoforetti. Astronaut European Space Agency (Esa), born April 26, should have time to use it. The machine was built in Italy, the collaboration between Argotec, Lavazza and Finmeccanica-Selex Es.
4) The 3D printer is all Italian, built by Altran and Thales Alenia Space.
5) surveys will be carried out on the behavior of fluids
5) Techniques for decontamination from bacteria (Vable, University of Tuscia)
6) How are the cells in the absence of weight (Cytospace, Sapienza University of Rome and Italy Kayser)
7) The loss of muscle mass (Bone-Muscke Check, University of Salerno)
8) Nanoparticles will be tested against the ‘osteoporosis test in Born (University of Pavia),
9) The adaptation of the brain to space is studied by Slink (Politecnico di Milano).
online help, how to follow the mission. On the site The disinformatico , the blog of journalist Paul Very active, is output a guide to follow all stages of the mission online. The video streaming on the NASA site , at (Public channel for direct, channel ISS HD Views for images of the International Space Station), HERE for viewing standard and HERE for high definition (starting at 20, Italian time). Video also Asitv.it (Italian Space Agency, from 20.30) and Astronauticast (since launch arrival Station around 3:15 to the entrance to the station in 5 ). Via Twitter disinformatico and astropratica .
To follow the astronauts aboard the Station is Avamposto42.esa.int (also Facebook and Twitter ). The logbook is instead of Astronautinews.it . On Twitter you can also follow all the crew: Samantha Cristoforetti (astrosamantha ), Terry Virts (AstroTerry ) and Anton Shkaplerov (AntonAstrey ). Facebook Cristoforetti is HERE and on Google Plus HERE . Its official page on the website of ESA is Samanthacristoforetti.esa.int . The photos will come out Flickr . “To locate the Space Station over your area,” says The disinformatico “There are NASA Spot the Station NASA SkyWatch Astroviewer.net Twisst Heavens Above N2yo.com . For those amateur I report forecasts listening at Air-Radiorama . It will be possible to pick up transmissions radio with amateur equipment. ”
She smiles, she smiles blessed. Samantha Cristoforetti is flying at 28 thousand kmh to the stars, and not having your arms long enough, should tinker with an absurd extension (like the ones we use to make the hangers in the closet at the top) to press the buttons on the console of the spacecraft Soyuz that you recommend it, with all those lights. And with those rubber gloves must turn the pages of manuals thin board, written in Russian, to check that everything runs straight between a thousand parameters and coordinates.
Click on the video below to watch live
the mission from launch to the space station on arrival
Yet the phenomenon of Samantha Cistoforetti never stops smiling while flying in orbit.
The first applause roar few seconds after launch, when it was realized that the Soyuz has started again in a perfect way. Auditorium packed Italian Space Agency, in Tor Vergata, have all the thrills and hold their breath until the astronauts Parmitano Luca, Paolo Nespoli and Roberto Vittori, commentators with surprising verve, do sign that went: everything ok.
A long applause, then another when their own in the first live images from the cockpit you see Samantha quiet smile as if he was traveling on a Red Arrow. Instead, explain his three predecessors in the role of an engineer has to assist the Russian commander Shkapletov in all phases of flight.
On the head of the three astronauts, there is also the American Virts, hanging from a rope, dangling the puppet of Frozen: the most futuristic of the instruments onboard. When will begin to float you will understand immediately that the Soyuz is in orbit. It happens after 8 minutes and 45 seconds: the Soyuz has reached 250 km from here tallonerà the space station orbits up to 4 berth, 150 km higher. And the auditorium is unleashed another round of applause: emotional well beyond the limit of the protocol (and lucky) the minister of the Ministry of Education Stefania Giannini, who had proudly pointed out the role of Samantha Cristoforetti of bulldozer space for women.
Satisfied General Pasquale Preziosa, Chief of Air Force, Thomas Reiter, director of programs of manned spaceflight operations and the European Space Agency and Roberto Battiston, president of the European Space Agency. On 2 December in Brussels will host the European Ministerial to decide the future (short funding) of European space programs and on the shoulders of Samantha Cristoforetti also ends the load to continue to demonstrate the high value of the Italian aerospace industry.
A Tor Vergata, while the first Italian astronaut went into orbit and in History, and tension is released: even in the last pictures before the blackout waiting Berth scheduled at 4 Monday, astrosamantha maneuver manuals and extension cords as if it were the most natural thing for her. And it is because, well before becoming a military pilot and astronaut, as a child, up there on the Brenta Dolomites, the already knew that his future would be among the stars.
Continue the “Twitter revolution”, after the many new features announced in recent days in the social launches another.
The social network of 140 characters improves fact his chat with the introduction of the first of a series of news regarding private messages. On microblog now you can share your tweets public through direct messages, sending them to one or more persons to whom you want to report or with which they will comment on them. The new feature aims to enhance the appearance “chat” of the social network, less developed compared to rival Facebook that private messages has also dedicated the Messenger app.
The tweet will be sent to other users is Pc that on smartphones and tablets. In the first case we must click “More” (the three dots) under the chirping that you intend to send, then choose the “share via direct message”. On mobile devices the option appears instead if you hold a long tweet.
The news could help Twitter to recover ground in the chat. Facebook, which bought WhatsApp, in recent months has decided to make the use of its Messenger app messaging on smartphones and tablets to continue chatting with friends of social. The “forcing” brought the app to exceed 500 million users.
Twitter is only the first move in the field. Last week the company announced on its blog the arrival of this and other functions to ” make a private conversation public ”. The changes could help Twitter to rebound after the slowdown in growth of users reported last quarter and after a rating downgrade to “junk” (BB-) by Standard & amp; Poor’s.
In 2015 arrives Travel, the travel agency Amazon: open the challenge to Booking and Expedia
At first you will be able to book in a series of independent and select close to major American cities. It will pay off with the account of the store and the company to Bezos will go 15%
Night view of San Francisco
11/21/2014
One click and the holiday is booked. Today to do so there are a number of specialized sites, by Booking at Expedia, soon you will be able to do even with Amazon. The giant eCommerce after the drones, deliveries by taxi, buying the Washington Post, mobile 3D and the section dedicated to food, does not stop experimenting and is preparing to launch in 2015 Amazonas.
According to rumors on the net, the company of Jeff Bezos will launch the new service from next January 1. It may, at first, make hotel reservations in a number of independent structures and select close to major American cities. From New York to Los Angeles at the same Seattle, home to the headquarters of Amazon. Reservations should not affect air travel, possible option instead of other competing sites.
According Skift.com, which first reported the news, the rumor would come to light because it would talk some employees of three hotels, two of which have already partnered with Amazon to be part of service. When booking, Amazon would hold itself a 15% commission. For online payments, the eCommerce platform could provide the ability for users to use the existing Amazon account, without the need to open a new one.
to debut the company would choose to directly select the structures to be included in the service. And for a first screening would also enlisted judgments content on TripAdvisor. According to the details available at the moment, Amazon Travel would work in a similar way to other travel sites offering prices and room availability. In addition to the reservations, there should be the opportunity to see photo galleries but also information sheets and tourist information about places to visit in the vicinity of the properties.
Given the firepower of its platform, Amazon could be annoying to the reality of the industry already established as Booking, Expedia but also Google Flight. And throw in a sector which, according to Euromonitor on 2013 earned online reservations for 278 billion dollars.
The e-commerce giant Amazon he planned to open a service for hotel reservations, quet’ultimo could therefore be one similar to platforms already under way such as Expedia and Booking and should be implemented within the framework of the project called “Amazonas”.
The new e-commerce section of Jeff Bezos and members should start his business in a very gradual, it is very likely that it does not become available before the next year and that, at least initially, involving only a few areas of the US such as the city of New York, Los Angeles and Seattle.
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For now, the new initiative dedicated to travel the Amazon was not yet officially introduced, if it has been reported is merely due to the fact that two strtture accommodation belonging to the circuit and is currently participating in the testing would announced that it has joined the project to provide users with the ability to book online.
The idea of the American multinational that would be practical to provide accommodation free space where to put all the content they want; there would be no limits on the prices (which is the case for other items such as e-books), but Amazon should withhold 15% on each reservation.
What open the door to the accommodation could be only the first step of the portal in the lucrative sector of travel and vacations, the same activity in the future they may expand to additional services such as booking flights, vacation packages and purchase of the selection of restaurants.
Via the button for free from the App Store, Apple will replace it with Get
The decision came after pressure from the European Commission had suggested not to associate the concept of gratuity to the applications that can be downloaded at no cost but offer in-app purchases
20/11/2014
Already this summer, Google had “sold” and had done away with the word “Free” from his Play Store . Now Apple has also agreed to the guidelines of the European Commission, outlined for the first time in a document published in December 2013, repeated in July this year , together with the announcement of the changes made by Google to Play Store.
That “FREE”, used until recently on the button with which you download a free app on your iOS device, has been replaced by the word “GET”, translation a bit ‘tiring of the “GET” English . The change has been applied by Cupertino globally on the App Store worldwide, while “Free” still remains on Google Play Store available in the United States.
They seem negligible differences in terminology, but become important when considering the growth in recent years by the phenomenon of compulsive buying in-game “freemium”, which the European Commission has sought to put the brakes on.
The contraction of the English words “free” and “premium” – “freemium” – ennobles a very simple mechanism and often unclear, especially for the little ones: the game can be downloaded for free from Store, only to be “strongly encouraged” to buy upgrades, jewelry, candy or other bells and whistles that allow virtual overcome a difficult level or a more rapid evolution of their characters.
Both Apple and Google have already introduced changes to the software on the latest versions of its mobile operating system to simplify the control of parents and children on the virtual shopping is on the App Store and on Play Store apps that offer purchases In-app are clearly indicated as such.
The dispute, after all, is long-standing: in February of 2013 Apple closed with a compensation a class action lawsuit filed in 2011 by angry parents for ease with which the children dried up their credit cards to the tune of candies and talismans digital purchased within applications “free”.
And if the children are likely to be the victims unaware of what the Americans call “bait apps”, literally-bait applications, the replacement of the word “free” in the App Store is aimed to protect all consumers even adults with excessive compulsive buying tendency. Such as John Lydon, the Sex Pistols singer better known as “Johnny Rotten,” which in a recent interview with the Telegraph confessed to having spent more than 10,000 pounds (about 12,500 €) in three years, buying items and power-ups in games installed on his iPad.
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